SUMARJAN, AHMAD SELO (2020) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MENGUNJUNGI KEMBALI PADA WISATA TAMAN BUAH MEKARSARI. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Analysis of Factors Affecting Revisit Inention to Taman Buah Mekarsari. Skripsi, Jakarta: Marketing Concentration, Study Program of Management, Faculty of Economic, Universitas Negeri Jakarta. The purpose of this research are to analyze the influence of destination image, experience, perceived value and customer satisfaction with the revisit intention in Wisata Taman Buah Mekarsari, destination image on customer satisfaction, tourist perceived value on customer satisfaction, tourist experience on customer satisfaction , customer satisfaction on revisit intention. The method of data collection uses a survey method with an instrument in the form of a online questionnaire. This study used a sample of 200 respondents with the criteria of tourists who have visited Wisata Taman Buah Mekarsari, Cileungsi. Data analysis techniques using Structural Equation Modeling using AMOS and SPSS version 22 software to process and analyze research data. Keyword: Destination Image, Tourist Perceived value, Tourist Experience, Tourist satisfaction, and Wisata Taman Buah Mekarsari
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I : Usep Suhud, M.Si, Ph.D Pembimbing II: Rahmi, S.E, M.S.M |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 01:05 |
| Last Modified: | 02 Oct 2020 01:05 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9286 |
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