MANUDA, DIMAS ISRA (2020) ANALISIS PENYEBAB MENURUNNYA KEPUTUSAN PEMBELIAN PADA MITSUBISHI MIRAGE (STUDI KASUS DI BEKASI). S1 thesis, Universitas Negeri Jakarta.
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Abstract
Dimas Isra Manuda, Analysis of Declining Purchasing Decisions on Mitsubishi Mirage in Bekasi. Thesis, Jakarta: S1 Management Study Program, Faculty ofEconomics, Jakarta State University, Advisory Team: Agung Kresnamurti Rivai P. ST, MM & Ika Febrilia, SE, MM. The purpose of this study are: 1) To determine the effect of perceived quality on buying interest, 2) To determine the effect of brand awareness on buying interest, 3) To determine the effect of purhcase intention on purchasing decisions, 4) To find out the effect of perceived quality on purchasing decisions, 5 ) To determine the effect of brand awareness on purchasing decisions. The data collection method uses a survey method with an instrument in the form of a questionnaire. The objects of this study were 200 respondents who had tried a Mitsubishi Mirage. Data analysis uses SPSS version 22 and SEM (structural equation model) from AMOS version 22 software to process and analyze research data. The results of the hypothesis test showed that all hypotheses were accepted. Keywords: perceived quality, brand awareness, purchase intention, purchase decisions
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