HUBUNGAN ANTARA PROMOSI DENGAN KEPUTUSAN PEMBELIAN MCDONALDS ARION MALL JAKARTA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Sari, Fitri Parmita (2016) HUBUNGAN ANTARA PROMOSI DENGAN KEPUTUSAN PEMBELIAN MCDONALDS ARION MALL JAKARTA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

FITRI PARMITA SARI, The Correlation Between Promotion With Purchase desicion McDonald’sArion Mall, East Jakarta, In The Study Program Of Commerce Education Student In State University Of Jakarta. Commerce Education Studies Program, Faculty of Economics, State University of Jakarta. This research was conducted in The Study Program Of Commerce Education Student In State University Of Jakarta.. The purpose of this study is to determine correlation between promotion with purchase desicion McDonald’sArion Mall, , East Jakarta, In The Study Program Of Commerce Education Student In State University Of Jakarta. This research since February 2016 until Mei 2016. The research method used survey method with the correlational approach, population used are all student In The Study Program Of Commerce Education Student In State University Of Jakarta. The sampling technique used Purposive sampling technique as many as 66 people. The resulting of the simple linier regression equation is Ŷ = 39,23 + 0,62 X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0765, while Ltable for n = 66 at 0,05 significant level is 0,1090. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount <Ftable is -1,41 < 1,79, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 44,65 > 3,99, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,641, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6,682 and ttable = 1,67.It can conclude that the correlation coefficient rxy = 0,641 is significant. The coefficient of determination obtain for is 41,09% which show that 41,09% of the variant of Purchase desicion is determined by promotion.

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