PUTRI, RIZKA AGAS (2020) PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PENGGUNA TRAVELOKA DI JAKARTA). S1 thesis, Universitas Negeri Jakarta.
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Abstract
Rizka Agas Putri, 2020; The influence of Brand Image, Price and Promotion on Consumer Purchasing Decision (Study of Traveloka Users in Jakarta). Thesis, Jakarta: Concentration in Marketing, S1 Study Program of Management, Faculty of Economic, Universitas Negeri Jakarta. The aim of this study is to know the partial influence of brand image, price, promotion on consumer purchasing decision to Traveloka users in Jakarta. In order to get the data, the method that is used in collecting the primary data is a questionnaire method with 200 respondents as the samples for this research. This research uses a purposive sampling as the sampling method. Furthermore, multiple linear regression analysis is also used as the data analysis method. The hypothesis which proposed by the writer in this research are: brand image has effects on purchasing decision, price has effects on purchasing decision, promotion has effects on purchasing decision. Keywords: Brand Image, Price, Promotion, Purchase Decision, Traveloka
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : M. Edo Suryawan Siregar, S.E., M.B.A Pembimbing II: Agung Kresnamurti Rivai P., ST, M.M |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Keuangan (Financial Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 03:44 |
| Last Modified: | 02 Oct 2020 03:44 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9334 |
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