SYAFITRI, NADYA AYU (2020) PENGARUH KUALITAS WEBSITE DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE PADA MAHASISWA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
NADYA AYU SYAFITRI, The Effect of Website Quality and Trust on Purchasing Decisions in E-Commerce Shopee on Jakarta Students. The purpose of this study was to determine the relationship between website quality and trust in purchasing decisions at E-Commerce Shopee among Jakarta students. This research was conducted in Jakarta, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a correlational approach, the population used was consumers who were active Jakarta students and had shopped at E-Commerce Shopee. The sampling technique used was purposive sampling of 150 people. The resulting regression equation Ŷ = 3.119 + 0.163 X1 + 0.618 X2. The analysis requirements test is the normality test using the Kormogrov-Smirnov test with significance (α) = 0.05 and produces a significance level of Y toward X1 and X2 which is equal to 0,097, so that it can be concluded that the data is normally distributed and can be used in further analysis. The regression linearity test of Y on X1, Y on X2 produces a significance value for linearity, namely 0.000 <0.05, so it can be said that these variables have a linear relationship. Furthermore, from the results of the T test, it was found that Y on X1 tcount = 3.419 and ttable = 1.65529, Y on X2 thitung = 7.129 and ttable 1.65529. The correlation coefficient value between website quality (X1) and purchase decisions (Y) is 0.764, and trust (X2) and purchase decisions (Y) is 0.816. So it can be said that there is a positive and significant relationship between the quality of the website on purchasing decisions and there is a positive and significant relationship with trust in purchasing decisions. Thus, it can be concluded that there is a positive and significant relationship between website quality and trust variables on purchasing decision variables. The coefficient of determination between Y on X1 and X2 is 0.691 which shows that 69.1% of the purchasing decision variable is influenced by website quality and trustworthiness, while the remaining 30.9% is influenced by other variables. Keywords: Purchase Decision, Website Quality, Trust
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dr. Corry Yohana, MM Pembimbing II: Ryna Parlyna, MBA |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 09 Oct 2020 05:13 |
| Last Modified: | 09 Oct 2020 05:13 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9417 |
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