AGUSTINA, RIESTI (2020) PENGARUH NILAI YANG DIRASAKAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP NIAT MENGUNJUNGI KEMBALI RESTORAN FISH STREAT DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
RIESTI AGUSTINA, The Influence of Customer Perceived Value and Customer Satisfaction on Revisit Intention of Fish Streat Restaurant in Jakarta. Faculty of Economics, Universitas Negeri Jakarta. The purpose of this study was to determine the effect between the customer perceived value and customer satisfaction on the revisit intention the customers of the Fish Streat restaurant. This research was conducted in Jakarta, for 6 (six) months from January to June 2020. This study used a quantitative approach with a survey method using an online questionnaire to be distributed to 150 Fish Streat restaurant customers as a research sample using the purposive sampling method. The data analysis technique used is path analysis with the results of the structural equation obtained, namely Z = 0.665Y + 0.288X + ε2. Based on overall data analysis, it can be concluded that the research results obtained are in accordance with all proposed hypotheses. Keyword: Customer Perceived Value, Revisit Intention, Fish Streat Restaurant
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dr. Corry Yohana, MM Pembimbing II: Terrylina Arvinta Monoarfa, SE., MM |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Oct 2020 01:31 |
| Last Modified: | 12 Oct 2020 01:31 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9427 |
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