PENGARUH KUALITAS INFORMASI DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKOPEDIA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

LESTARI, SISKA WAHYUNI (2020) PENGARUH KUALITAS INFORMASI DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKOPEDIA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SISKA WAHYUNI LESTARI. Information Quality and Price on Tokopedia Customer Satisfaction at Students of Universitas Negeri Jakarta. The purpose of this study was to determine the effect of Information Quality and Price on Tokopedia Customer Satisfaction at Students of Universitas Negeri Jakarta. This research was conducted at Jakarta State University, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a quantitative research approach. Samples in this study were students of Jakarta State University who made purchases at least three times in Tokopedia . The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Ŷ = 5.095 + 0.313 X1 + 0.798 X2. Test requirements analysis is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200 and X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1 and Y for X2 produces a significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. Next, a t test was carried out and Y was produced over X1 thitung = 5.782> ttable = 1.65529 and Y on X2 thitung = 5.703> ttable = 1.65529. with a significance value of 0,000 <0.05, the two independent variables have a positive and significant effect on customer satisfaction. The correlation coefficient between the information quality variable (X1) to customer satisfaction (Y) is 0.555 while the price correlation coefficient (X2) to customer satisfaction (Y) is 0.552 and the significance value of the two independent variables is 0.000 <0.05, meaning that both variables This free has a significant correlation to customer satisfaction variables. The coefficient of determination of Y for X1 and X2 obtained by 0.433 which shows that 43.3% of the variable customer satisfaction is determined by the quality of information and prices. Meanwhile, 56.7% was influenced by other factors. Keywords: Customer Satisfaction, Informatioan Quality, Price

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Drs. Nurdin Hidayat, M.M., M.Si Pembimbing II: Terrylina Arvinta Monoarfa, SE., M.M
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Pendidikan Bisnis
Depositing User: Budi Siswanto
Date Deposited: 12 Oct 2020 02:07
Last Modified: 12 Oct 2020 02:07
URI: http://repository.fe.unj.ac.id/id/eprint/9431

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