MARANIK, SONIA DEVI (2020) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN MANFAAT YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN PENGGUNA LAZADA PADA MAHASISWA DI JABODETABEK. S1 thesis, Universitas Negeri Jakarta.
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Abstract
Sonia Devi Maranik, 2020: The Effect of Perceived Ease of Use and Perceived Usefulness Towards Student’s Customer Satisfaction Lazada User in Greater Jakarta. Thesis, Jakarta: Business Education, Faculty of Economics, Jakarta State University. Advisory Team: Dra. Dientje Griandini, M.Pd dan Rahmi, S.E., M.S.M. The purpose of this study was to examine the effect of Perceived Ease of Use and Perceived Usefulness on Lazada user Customer Satisfaction. The research design used was descriptive and causal, while the sample selection technique used was purposive sampling. The data collection method uses the survey method. The population in this study are students who have used Lazada at least 3 times during the last 6 months. The total sample in this study amounted to 200 respondents. A pilot study was conducted on 50 respondents. The analytical tool used in this study is SPSS 24 and AMOS 21. The results of this study indicate that Perceived Ease of Use have a positive effect on Perceived Usefulness, Perceived Ease of Use and Perceived Usefulness have a positive effect on Customer Satisfaction. Keywords: Perceived Ease of Use, Perceived Usefulness, and Customer Satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dra. Dientje Griandini, M.Pd. Pembimbing II: Rahmi, S.E., M.S.M., |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Oct 2020 02:11 |
| Last Modified: | 12 Oct 2020 02:11 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9433 |
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