WAHYUNI, WAHYUNI (2020) PENGARUH KUALITAS INFORMASI DAN PERSEPSI RISIKO KEAMANAN TERHADAP KEPERCAYAAN DAN LOYALITAS PENGGUNA TOKOPEDIA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
WAHYUNI, The Effect of Information Quality and Security Risk Perceptions on the Trust and Loyalty of Tokopedia Users in Jakarta. The purpose of this study was to determine the effect of information quality and security risk perception on the trust and loyalty of Tokopedia users in Jakarta. This research was conducted in the Jakarta area, for 6 months from January 2020 to June 2020. The research method that the researchers used was a quantitative survey method, the population used was all Tokopedia users in Jakarta. The sampling technique used was purposive sampling technique of 200 people. The analysis technique used is Structural Equation Modeling (SEM). Testing the validity and reliability using two stages, namely Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Exploratory Factor Analysis (EFA) test with a factor loading value produces an indicator validity level of each valid and reliable variable. Likewise resulting in a construct validity and validity level. Testing the feasibility of the model using Goodness of Fit criteria is carried out in stages until it meets the right model in accordance with the cut-off value. At the initial stage it was found that the values of CMIN / DF, GFI, AGFI, RMSEA, significance and chi-square did not meet the value limits on cut-off values. This requires that the model be modified according to Goodness of Fit output references. Hypothesis testing using SEM AMOS version 22 shows that the relationship between information quality and trust is accepted with value of 0.303, the relationship between perceived security risk and trust is accepted the relationship = (***) with a positive correlation value of 0.815. So, there is a positive and significant influence between the quality of information on trust, a positive and significant influence between security risk perception on trust, and a positive and significant effect between trust and loyalty. Keywords: Loyalty, Trust, Information quality, Perceived Security Risk
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I : Dr. Corry Yohana, MM Pembimbing II: Terrylina Arvinta Monoarfa, SE., MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Oct 2020 02:17 |
| Last Modified: | 12 Oct 2020 02:17 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9435 |
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