KIFLI, KEMAS RAMA (2020) ANALISA NIAT PERILAKU PENGGUNAAN E-WALLET DENGAN PENDEKATAN MODIFIED TAM : STUDI PADA KONSUMEN DI WILAYAH JABODETABEK. S2 thesis, Universitas Negeri Jakarta.
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Abstract
This study aims to examine the effect of: a) perceived ease of use on perceived usefulness; b) perceived usefulness towards attitude toward using; c) perceived ease of use to attitude toward using; d) rewards for attitude toward using; e) rewards for behavioral intention; f) social influence on attitude toward using; g) social influence on behavioral intention; h) attitude toward using behavioral intention for Go Pay e-wallet in Jabodetabek community using Modified TAM method. In this study, the sampling technique used was non-probability sampling technique, which was carried out with a convenience sampling technique with a sample size of 300 people consisting of people who live in Jabodetabek. Data collection is done by using a questionnaire method by distributing questionnaire questions via Google Form. After the data is collected will be tested on the validity and reliability of the instrument. The method used in this study with a quantitative approach and data analysis techniques to test hypotheses using the SEM-PLS method. The results showed a positive and significant effect: (1) Perceived ease of use to perceived uselfulness, (2) perceived usefulness to attitude toward using (3) perceived ease of use to attitude toward using (4) rewards towards attitude toward using ( 5) rewards on behavioral intention (6) social influence on attitude toward using (7) social influence on behavioral intention (8) attitude toward using towards behavioral intention. Keywords: Reward, social influence, perceived usefulness, perceived ease of use, intention to use, Jabodetabek community
| Item Type: | Thesis (S2) |
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| Additional Information: | Pembimbing I : Unggul Purwohedi SE,M.Si, Ph.D Pembimbing II: Dr. Saparudin Mukhtar SE, M.Si |
| Subjects: | Ilmu Sosial (Social Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) |
| Divisions: | Fakultas Ekonomi > S2 Magister Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 15 Dec 2020 02:08 |
| Last Modified: | 15 Dec 2020 02:08 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9643 |
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