HUBUNGAN ANTARA KUALITAS PELAYANAN DAN PROMOSI DENGAN KEPUASAN PELANGGAN KARTU PRABAYAR INDOSAT IM3 PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

Meylisa, Santi (2016) HUBUNGAN ANTARA KUALITAS PELAYANAN DAN PROMOSI DENGAN KEPUASAN PELANGGAN KARTU PRABAYAR INDOSAT IM3 PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SANTI MEYLISA. Correlation Between Quality Service And Promotion With Customer Satisfaction Sim Card Indosat Im3 To Student Economics Of Faculty State University Of Jakarta. Skripsi. Jakarta: Education study program trade system. Faculty of Economics. State University of Jakarta. 2016. This study aims to gain the proper knowledge to obtain empirical data and facts are accurate, legitimate, valid, and can be trusted and relied on the correlation between quality service and customer satisfaction, promotion with Customer Satisfaction Sim Card Indosat IM3 To Student Economics Of Faculty State University Of Jakarta. This study used survey method with the correlational approach. This type of research is using descriptive research. Place of research conducted at the Faculty of Economics, State University of Jakarta. The population in this study were students of the Faculty of Economics, State University of Jakarta who have or are using sim card Indosat IM3 more than 6 months. While the sample is students of Faculty of Economics, University of Jakarta who have or are using sim card Indosat IM3 more than 6 months as many as 89 people. The sampling technique used was purposive sampling. The collection of data by distributing questionnaires. While the technique of analysis of this study using SPSS version 22. The hypothesis of this study indicate that: (1) There is a positive relationship between quality service and customer satisfaction, the hypothesis is proven with the value r = 0.506 and tcount (5.470) > ttable (1.988) , (2) There is a positive relationship between promotion to customer satisfaction, the hypothesis is proven with the value r = 0.496 and tcount (5.328) > ttable (1.988). Simple regression equation obtained was Ŷ = 11.348 + 0.636 (X1) and Ŷ = 7.041 + 0.717 (X2). The relationship between quality service and customer satisfaction obtained from the result of determination (R2) of 0.256. So the ability of the quality service to customer satisfaction simultaneously explain amounted to 25.6% while the rest influenced by other factors beyond of the quality service. The relationship between promotion and customer satisfaction obtained from the result of determination (R2) of 0.246. So the ability of promotion variables to explain customer satisfaction simultaneously explain amounted to 24.6% while the rest influenced by other factors beyond of the promotion.

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