PENGARUH MOTIVASI, SIKAP DAN SENSATION SEEKING TERHADAP NIAT MENGUNJUNGI PULAU BELITUNG

Fahlevi, Aulia (2017) PENGARUH MOTIVASI, SIKAP DAN SENSATION SEEKING TERHADAP NIAT MENGUNJUNGI PULAU BELITUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

AULIA FAHLEVI, MOTIVATION, ATTITUDE, AND SENSATION SEEKING TO VISIT BELITUNG ISLAND, Thesis, Jakarta: Education Study Program of Commerce, Economics and Administration Department, Faculty of Economics, State University of Jakarta, July 2017. This study aims to obtain information and knowledge based on data or facts valid, true and reliable about how much influence the motivation of intention to visit Belitung Island to employees who work in the region Jend. Sudirman, Gatot Subroto, and M.H. Thamrin, how much influence the attitude towards the intention to visit Belitung Island to employees who work in the region Jend. Sudirman, Gatot Subroto, and M.H. Thamrin, and how much influence the sensation seeking of the intention to visit Belitung Island to employees who work in the region Jend. Sudirman, Gatot Subroto, and M.H. Thamrin. This research was conducted for five months starting from November 2016 until June 2017. The research method used is survey method with quantitative approach. The sampling technique used is purposive technique as many as 240 employees. The resulting regression equation is Ŷ = 41.125 + 0,575X1 for motivation variable, Ŷ = 35.352 + 0,708X2 for attitude variable, and Ŷ = 45.788 + 0,552X3 for sensation seeking variable. Test requirements analysis of the normality test by using Kolmogorov-Smirnov Test with the test results can be known Asymp value. Sig intention to visit Belitung Island for 0,055, Asymp value. Sig motivation of 0.062, Asymp value. Sig attitude of 0.268, Asymp value. Sig sensation seeking of 0.366. Data has a significance of 0.05, then the data is inferred normal distribution. The classical assumption test uses multicoloniearity test and heteroscedasticity test which shows that there is no problem of multicoloniearity and heteroscedasticity, so it can be said that a good and ideal regression equation can be fulfilled. Then, t test is generated tcount 9,447> ttabel 1,96 for motivation (X1), hence can be concluded that motivation (X1) positive and significant to intention visit (Y), t count 13,540> ttabel 1,96 for attitude (X2 ), Thereby it can be concluded that attitude (X2) is positive and significant to visit intention (Y), tcount 11,338> ttable 1,96 for sensation seeking (X3), thus it can be concluded that sensation seeking (X3) positive and significant to intention Visit (Y). The coefficient of determination obtained was 27.3% for motivation, 43.5% for attitude, 35.1% for sensation seeking. It shows that the variable intention to visit Belitung Island is determined by motivation, attitude, and sensation seeking for the value of the coefficient of determination mentioned.

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