PENGARUH PRICE DAN STORE IMAGE TERHADAP PURCHASE INTENTION DENGAN PRODUCT QUALITY SEBAGAI INTERVENING (SURVEY POTENTIAL CONSUMER PRODUK PRIVATE LABEL CARREFOUR DI BUARAN PLAZA)

Farhan, Muhammad (2017) PENGARUH PRICE DAN STORE IMAGE TERHADAP PURCHASE INTENTION DENGAN PRODUCT QUALITY SEBAGAI INTERVENING (SURVEY POTENTIAL CONSUMER PRODUK PRIVATE LABEL CARREFOUR DI BUARAN PLAZA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Muhammad Farhan, 2017; The Impact of Price and Store Image toward purchase intention with product quality as intervening (Survey potential consumer product private label Carrefour at Buaran Plaza). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan SE, MM & Agung Kresnamurti Rivai P SE, MM. The purpose of this research are: 1)To determine whether price affect to purchase intention of private label product. 2)To determine whether store image affect to purchase intention of private label product. 3)To determine whether price affect to product quality. 4)To determine whether store image affect to product quality. 5)To determine whether product quality affect to purchase intention of private label product. 6)To determine whether price affect purchase intention through product quality as intervening variable at private label product. 7)To determine whether store image affect purchase intention through product quality as intervening variable at private label product. In order collect data, this study using survey with questionnaire as it’s instrument. Object of this study is 250 respondents who have shopping at Carrefour Buaran Plaza but not yet buying Carrefour Private Label Product. To analyze and process the data, this study use Lisrel and SPSS. Hypotheses test shows that only store image that didn’t affect significantly to purchase intention (t-value: 1,41<1,96) Keywords: Price,Store Image,Product Quality, Purchase Intention, Private Label, Retail, Carrefour Indonesia.

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