PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP INTENSI (MINAT) BELI ULANG KONSUMEN PADA RESTORAN CEPAT SAJI HOKBEN (SURVEY PADA HOKBEN KALIMALANG)

PAMUNGKAS, ARYO (2016) PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP INTENSI (MINAT) BELI ULANG KONSUMEN PADA RESTORAN CEPAT SAJI HOKBEN (SURVEY PADA HOKBEN KALIMALANG). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Aryo Pamungkas, 2016; The Influence of product quality and location toward Repeat Purchase Intention of Fast Food HokBen Customer. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between product quality toward repeat purchase intention of fast food HokBen customer. (2) To notice the affect between location toward repeat purchase intention of fast food HokBen customer. Sampels in this research are all customers of HokBen Kalimalang who 've been to visit HokBen Kalimalang at least one time. The number of sample in this research are 200 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 21. The results of examine hypotesis shows: (1) there is positif and significantly affect between product quality toward repeat purchase intention with the t value of 5,168 with significantly value 0,000 (2) there is a positif and significantly affect between location toward repeat purchase intention with the t value of 7,050 with significanly value 0,000 Keywords : Product quality, location, repeat purchase intention.

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