PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA PRODUK MIE SEDAAP DI KOTA MEDAN

DEWI SITOMPUL, JULIA SARTIKA (2016) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA PRODUK MIE SEDAAP DI KOTA MEDAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Julia Sartika Dewi Sitompul, 2015; The Influence Of Brand Image, Product Quality, And Price Perception Towards Repurchase Intention Of Mie Sedaap Product In Medan. Skripsi, Jakarta: Marketing Management Concentration, Management Over The Study Program Department of Managemen, Faculty of Economic State University of Jakarta. The purposes of this study are: (1) to find out the effect of brand image of Mie Sedaap on repurchase intention; (2) to find out the effect of product quality of Mie Sedaap on repurchase intention; (3) to find out the effect of perceptions of price on repurchase intention; (4) to find out of brand image, product quality, and price perception toward repurchase intention of product mie Sedaap. The sample used in this research that consumers who have never purchased a product in the supermarket noodles Sedaap Kasimura at Jl. Krakatau, Medan. The number of samples in this research that amounted to 100 respondents. This study uses a quantitative method with multiple regression analysis techniques, and tools of data analysis using SPSS version 22. Results of hypothesis testing showed: (1) There is significant relationship between the brand image of the buying interest re. The influence of brand image to the buying interest re with a significance value of 0.000 and 3.931 thitung; (2) There is significant relationship between the quality of the product buying interest again. Influence the quality of the products to the buying interest re with a significance value of 0.000 and 6.839 thitung; (3) There is significant relationship between the perception of the price of buying interest again. Influence the perception of the buying interest re-price with a significance value of 0.000 and 3.561 thitung; (4) The existence of significant influence jointly brand image, product quality and price perception of the buying interest re. Jointly influence brand image, product quality and price perception of the buying interest re with a significance value of 0.000 and Fhitung 62.497. Keywords: Brand image, product quality, price perceptions, repurchase intention.

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