UTOMO, JAKA (2015) PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG RAGUSA ES ITALIA (SURVEY PADA PENGUNJUNG KEDAI ES KRIM RAGUSA ES ITALIA, JAKARTA PUSAT). S1 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (1MB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (149kB) | Preview |
|
|
Text
Chapter1.pdf Download (110kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (133kB) |
|
|
Text
Chapter3.pdf Download (155kB) | Preview |
|
|
Text
Chapter4.pdf Restricted to Repository staff only Download (278kB) |
|
|
Text
Chapter5.pdf Download (61kB) | Preview |
|
|
Text
Bibliography.pdf Download (43kB) | Preview |
Abstract
ABSTRACT Jaka Utomo, 2015; The Influence of Product Quality and Service Quality toward Repurchase Intention (Survey on the visitor of the Ragusa Es Italia ice cream shop). Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between product quality toward repurchase intention. (2) To notice the affect between service quality toward repurchase intention. (3) To notice the affect between product quality and service quality together toward repurchase intention. Sampels in this research are consumers who have visited at least once to Ragusa Es Italia ice cream shop Jl. Veteran I, Jakarta Pusat. The number of sample in this research are 100 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 22. The results of examine hypotesis shows: (1) there is positif and significantly affect between product quality toward repurchase intention with the significantly value of 0,000 and Thitung 9,129. (2) there is a positif and significantly affect between service quality toward repurchase intention with the significantly value of 0,000 and Thitung 2,204. (3) there is a positif and significatly affect between product quality and service quality together toward repurchase intention with the significantly value of 0,000 and Fhitung 59,680. Keywords: Product quality, service quality, repurchase intention
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, Ph.D |
| Subjects: | Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) > Produksi, Ekonomi Industri (Production, Industrial Economic) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 18 Jan 2018 07:29 |
| Last Modified: | 18 Jan 2018 07:29 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2634 |
Actions (login required)
 |
View Item |
