ANALISIS BAURAN PROMOSI PADA PT SINAR SOSRO

Lastari, Gitti Khodijah (2015) ANALISIS BAURAN PROMOSI PADA PT SINAR SOSRO. D3 thesis, Universitas Negeri Jakarta.

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Abstract

GITTI KHODIJAH LASTARI. 8223128289. 2012. "Analysis of Promotion Mix At PT Sinar Sosro". Study Program Diploma in Marketing Management. Management Major. Faculty Of Economics. State University Of Jakarta. Scientific Paper aims to determine the promotional mix on PT Sinar Sosro. The method used in this research is descriptive analysis by using data gathered through literature, and conduct interviews. PT. Sinar Sosro is a company engaged in bottled tea beverages. To increase sales, it would require a good marketing system, one of which is promotion. In the development work done by PT Sinar Sosro, promotion is extremely important in order to face a very tough competition with other companies engaged in similar fields. From the results of this research is that PT Sinar Sosro using promotional mix is the fifth advertising, sales promotion, public relations, personal selling, and direct marketing. By doing the right promotional mix is expected to attract more consumers and can provide benefits to the company.

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