HUBUNGAN ANTARA FASILITAS FISIK JASA (SERVICESCAPE) BIOSKOP MALL ARION DENGAN KEPUASAN KONSUMEN PADA MAHASISWA UNJ PENDIDIKAN TATA NIAGA 2008

Veronica, Yuni (2012) HUBUNGAN ANTARA FASILITAS FISIK JASA (SERVICESCAPE) BIOSKOP MALL ARION DENGAN KEPUASAN KONSUMEN PADA MAHASISWA UNJ PENDIDIKAN TATA NIAGA 2008. S1 thesis, Universitas Negeri Jakarta.

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Abstract

YUNI VERONICA, Correlation between servicescape arion mall with consumer satisfaction in student at state university of jakarta education business administration 08 . Thesis, Jakarta: Education Business Administration Program, Departement of Administration and Economics, Faculty of Economics, State University of Jakarta, 2012. The purpose of this research is to get the information and knowledge based on valid data or fact,, true and believeable about how far the correlation between servicescape arion mall with consumer satisfaction in student at state university of jakarta education business administration 08. This research is done in located on faculty of economics R Building, Jakarta Street Rawamangun, Jakarta 13220. This research is using survey method with correlation approach. Independent variable is servicescape and the consumer satisfaction is the dependent variable. The population of this research is education administration and economic is about 45 student. The sample that is used in this research is disproportinationate stratified random sampling, The research based on the analysis of the 40 student. The technique analysis of this data is begin by finding the formula of simple linier regression, and the result is Ŷ = 63,27 + 0,60X. Analysis qualification test namely regression estimate error normality test Y for X with lilifors has the result L-account (0,0881) < L-tabel (0,14009). It means the sample have normal distribution population. Based the result of research for regression linierness is know that F-account (0,96) < F-tabel (2,42). It is shown that linier regression model. From hypothesis test is begin from regression meaning test has the result F-account (18,55) > F-table (4,10), it is known that the regression model is meaning full. Based the product moment from Pearson of Correlation coeficient test has the result the value rxy = 0,556. It means the correlation between servicescape with consumer satisfaction is positif. Menwhile from the account of t-test be know t-account (4,126) > t-table (1,68), so it show that there is a meaning full (significant) between servicescape with consumer satisfaction. From the research result of determination coefficient is taken the Value 30,94 %, that show the amount of distribution of account receivable to earning power about 30,94 %. This result of study already proves that there is positive correlation and significant meaning between servicescape with consumer satisfaction. This matter means that if more serviscecape high so it also will extant of consumer satisfaction.

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