HUBUNGAN ANTARA KOMITMEN DENGAN LOYALITAS PELANGGAN KARTU PRABAYAR IM3 PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA

Sijabat, Elpha Yuli (2013) HUBUNGAN ANTARA KOMITMEN DENGAN LOYALITAS PELANGGAN KARTU PRABAYAR IM3 PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ELPHA YULI SIJABAT, The Relationship Between Commitment With Customer Loyalty On Students Commerce Education class at State University of Jakarta. Study Program Of Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, July 2013. This research aims to determine the relationship between Commitment with Customer Loyalty IM3 prepaid cards on student Commerce Education Studies Program, State University of Jakarta. The research was conducted at State University of Jakarta, for four months from March 2013 until June 2013. The research method used is survey method with the correlational approach. Population in this research is all students Commerce Education class of 2009 to 2012 in University of Jakarta prepaid card IM3 are using more than one years, where as The possible populations were student of Commerce Education class of 2010 prepaid card IM3 are using more than one years, amounting to 40 people. The technique which is used in gathering the sample was simple random sampling about 36 residents. The resulting regression equation is Ŷ = 42,77 + 0.28X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,1189, while the Ltable for n = 36 at 0.05 significant level is 0.14433. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcalculated <Ftable is 2,00 < 2,54 , so it was concluded that the linear equation regreasi. From test significance regression produces Fcount > Ftable, which is 5,76 > 4,13 , meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,453, then performed the test significance correlation coefficient using the t test and the resulting tcount = 2,964 and Ttable = 2,032. It can be concluded that the correlation coefficient rxy = 0,453 is significant. The coefficient of determination obtained for 20,54% which shows that 20,54% of the variation of customer loyalty is determined by the commitment.

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