PENGARUH PERSEPSI RISIKO TERHADAP MINAT BELI PADA SMARTPHONE XIAOMI (Studi Kasus Pada Pengguna Xiaomi di Mall Buaran Plaza, Jakarta Timur)

Febrian, Rizky (2018) PENGARUH PERSEPSI RISIKO TERHADAP MINAT BELI PADA SMARTPHONE XIAOMI (Studi Kasus Pada Pengguna Xiaomi di Mall Buaran Plaza, Jakarta Timur). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of perceive risk to buying interest of smartphone Xiaomi. This data which is used in this research is primary data. Collected from spreading one handred questionnaires to Xiaomi Consumers. This research use non probability sampling and linier regression analysis in cultivating data. From the showing by value of R Square is 0,327 (32,7%), while 0,673 (67,3%) is influence by other factors. In this research, also known that perceive risk have most positive and significant influence to buying interest. Thus, the result of the research is relevant and at the same time supports the theory of buying interest.

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