PENGARUH TIME TO MARKET DAN TARGET COSTING TERHADAP KEBERHASILAN PENGEMBANGAN PRODUK BARU PADA UMKM DI PUSAT KERAJINAN DEKRANASDA KOTA BOGOR

ISKANDAR, MUHAMMAD HANIF (2019) PENGARUH TIME TO MARKET DAN TARGET COSTING TERHADAP KEBERHASILAN PENGEMBANGAN PRODUK BARU PADA UMKM DI PUSAT KERAJINAN DEKRANASDA KOTA BOGOR. S1 thesis, Fakultas Ekonomi.

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Abstract

MUHAMMAD HANIF ISKANDAR. 8335145467. The influence of time to market and target costing on the new products development success on UMKM at Dekranasda Crafts Center Bogor City, Jakarta: Faculty of Economics, State University of Jakarta. 2019. Advisors: (1) Ratna Anggraini, M. Si, AK. CA.; (2) Nuramalia Hasanah, S.E., M.Ak; (3) Indah Muliasari, S.E., Akt., M.Ak. This study aims to obtain appropriate knowledge to obtain empirical data and facts that are appropriate, valid, and reliable about the influence of time to market and target costing on the new products development success on UMKM at Dekranasda Crafts Center Bogor City. This research was conducted in Dekranasda Crafts Center Bogor City for three months starting from October until December 2018. The research method used is survey method with descriptive approach, the population used is UMKM owners in Dekranasda Crafts Center Bogor City. The population used is UMKM owners in Dekranasda Crafts Center Bogor City and used slovin formula to determine the sample as much as 36 UMKM owners. Data analysis techniques used were first data quality test, validity test and reliability test. Second classical assumption test consisting of normality test, multicolonierity test, and heterokedasity test with glejser test method. The three hypothesis tests contained t test. The four multiple correlationtest. The last calculation is the coeficient of determination. Tcount on variable time to market equal to 2,063 and variable of target costing equal to 0,412 where t table equal to 2,034. This means there is a significant partial of time to market variable because tcount>ttable, while the target costing variable partially has not significant because tcount <ttable. Multiple regression equation obtained result Y= 38,530+ 0,277X1 + 0,053X2. The value of the coeficient of determination (Adjusted R2) is 0,068. This means that the time to market (X1) and target costing (X2) affect new products development success (Y) as much as 6.8%. Key Words: New Products Development Success, Time to Market, Target Costing.

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