INVESTIGASI NIAT PENYUKA EVENT BUDAYA UNTUK MENGUNJUNGI JEMBER FASHION CARNAVAL: APAKAH EWOM BERPERAN?

NIVARDI, SHAFWAN (2019) INVESTIGASI NIAT PENYUKA EVENT BUDAYA UNTUK MENGUNJUNGI JEMBER FASHION CARNAVAL: APAKAH EWOM BERPERAN? Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are to determine whether E-WOM affects to Destination Image, E-WOM affects Attitude Toward Destination, E-WOM affects Travel Intention, Destination Image affects Travel Intention, Attitude Toward Destination affects Travel Intention. Methods of data collection using survey method with the instrument in the form of questionnaire. The sample of this study are 250 respondents who visit and ever read/receive about cultural event in their social media. Technical analysis of data using SPSS version 22 and AMOS version 22 to process and analyze data research results. The results of this study are, EWOM are positively affects to Destination Image, Attitude Toward Destination and Travel Intention. Destination Image and and Attitude Toward Destinaton are positively affects to Travel Intention.

Item Type: Other
Additional Information: dosen pembimbing 1 Usep Suhud, M.Si, Ph. D dan dosen pembimbing 2 Shandy Aditya, BIB, MPBS
Uncontrolled Keywords: E-WOM, Destination Image, Attitude Toward Destination Travel Intention, Purchase Behavior, Tourism, Jember Fashion Carnaval
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Users 16 not found.
Date Deposited: 08 Mar 2019 03:17
Last Modified: 30 Jan 2020 04:17
URI: http://repository.fe.unj.ac.id/id/eprint/7328

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