KEPUASAN PENGUNJUNG EVENT JAKARTA FASHION AND FOOD FESTIVAL: DAPATKAH MEMBUAT MEREKA LOYAL?

HANDOYO, TEGUH TRI (2019) KEPUASAN PENGUNJUNG EVENT JAKARTA FASHION AND FOOD FESTIVAL: DAPATKAH MEMBUAT MEREKA LOYAL? Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are to determine wheter event quality affects to visitor satisfaction, visitor experience affects to visitor satisfaction, EWOM affects to visitor satisfaction, visitor satisfaction affects to visitor loyalty, event quality affects to visitor loyalty, visitor experience affects to visitor loyalty, EWOM affects to visitor loyalty. Methods of data collection using survey method with the instrument in the form if questionnaire. The sample of this study are 200 respondents who have visited Jakarta Fashion and Food Festival are at least three times. Technical analysis of data using SPSS version 23 and AMOS vesion 23 to process and analyze data research results. The results of this study are, event quality and EWOM are postively affect to visitor satisfaction and visitor loyalty. Visitor experience didn’t affect to visitor satisfaction. Visitor experience positively affect to visitor loyalty.Visitor satisfaction positively affect to visitor loyalty.

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