HUBUNGAN ANTARA VISUAL MERCHANDISING (TAMPILAN VISUAL) DENGAN KEPUTUSAN PEMBELIAN NAGA SWALAYAN PADA WARGA RW. 03 KELURAHAN MARGA MULYA KECAMATAN BEKASI UTARA DI KOTA BEKASI

Choirunnisa, Choirunnisa (2015) HUBUNGAN ANTARA VISUAL MERCHANDISING (TAMPILAN VISUAL) DENGAN KEPUTUSAN PEMBELIAN NAGA SWALAYAN PADA WARGA RW. 03 KELURAHAN MARGA MULYA KECAMATAN BEKASI UTARA DI KOTA BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

CHOIRUNNISA, The Correlation Between Visual Merchandising With Purchase Decision Naga Swalayan In RW. 03 Kelurahan Marga Mulya Kecamatan Bekasi Utara, Bekasi City. Study Program Of Commerce Education, Department Of Economics and Administration, Faculty Of Economics, State University Of Jakarta, June 2015. The aim of the research is to find the possibility correlation between visual merchandising with purchase decision naga swalayan in RW. 03 Kelurahan Marga Mulya Kecamatan Bekasi Utara, Bekasi City. The research was conducted for four months from February 2015 until June 2015. The research method used is survey method with the correlational approach. The population in this research is whole citizens RW. 03. The population of inaccessibility is a citizen RT 06 RW 03 as many as 45 people. The sampling technique used was simple random sampling technique as many as 40 people. The resulting regression equation is Ŷ = 33,14 + 0,67X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0891, while the Ltable for n = 40 at 0,05 significant level is 0,14009. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcount < Ftable is 1,08 < 2,15, so it was concluded that the linear equation regression. From test significance regression produces Fcount > Ftable which is 24,88 > 4,10, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,629, then performed the test significance correlation coefficient using the t test and the resulting tcount = 4,988 dan ttable = 1,69. It can be concluded that there is a positive and significant. The coefficient of determination obtained for 39,56% which shows that 39,56% of the variations of purchase decisions are determined by visual merchandising.

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