HUBUNGAN ANTARA RETENSI PELANGGAN DENGAN LOYALITAS PELANGGAN MINIMARKET ALFAMART PADA WARGA RW.037, KELURAHAN BOJONG RAWALUMBU KECAMATAN RAWALUMBU DI BEKASI

Prasetyo, Ichsan Chandra (2015) HUBUNGAN ANTARA RETENSI PELANGGAN DENGAN LOYALITAS PELANGGAN MINIMARKET ALFAMART PADA WARGA RW.037, KELURAHAN BOJONG RAWALUMBU KECAMATAN RAWALUMBU DI BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ICHSAN CHANDRA PRASETYO, The Correlation Between Customer Retention with Customer Loyalty Minimarket Alfamart On Citizen Association 037, Bojong Rawalumbu Village, Rawalumbu Sub-distric in Bekasi. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. The research was conducted at Citizen Association 037, Bojong Rawalumbu Village, Rawalumbu Sub-distric in Bekasi, for five months from February 2015 until June 2015. The purpose of this study is to determine correlation between customer retention with customer loyalty minimarket Alfamart on Citizen Association 037, Bojong Rawalumbu Village, Rawalumbu Sub-distric in Bekasi. The research method used is survey method with the correlational approach, population in this study were all citizen association residents 037, Bojong Rawalumbu Village, Rawalumbu Distric in Bekasi, while the population of Inaccessibility is citizens RT.05 and RT.06, Citizen Assoctiation 037, Bojong Rawalumbu Village, Rawalumbu Distric in Bekasi as many as 89 people. The sampling technique used proportional sampling with randomly technique as many as 72 people. The resulting regression equation is Ŷ = 0,63 + 0,85X. Test requirements analysis that estimates the error normality test regression of Y on X with Test Liliefors produce Lcount = 0.1031, while Ltable for n = 72 at 0.05 significance level is 0.105. Because Lcount <Ltable the estimated error of Y on X is normally distributed. Testing linearity of regression produces Fcount < Ftable is 0,8817 < 1,805, so it is concluded that the linear equation regression. Hypothesis testing form test significance regression produces Fcount > Ftable which 79,54 > 3,98, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,729, then performed the test significance correlation coefficient using the t test and the resulting tcount > ttable, tcount= 8,919 and ttable = 1,65. It can be concluded that the correlation coefficient rxy = 0,729 is significant. The coefficient of determination obtain for is 53,19%, which shows that 53,19% of the variation of Customer Loyalty is determined by Customer Retention.

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