PENGARUH BRAND IMAGE, PRICE DISCOUNT, DAN PERCEIVED QUALITY GREEN PRODUCT TERHADAP PURCHASE INTENTION (Studi pada pembelian tumbler Starbucks)

KAMAL, AMINULLAH (2019) PENGARUH BRAND IMAGE, PRICE DISCOUNT, DAN PERCEIVED QUALITY GREEN PRODUCT TERHADAP PURCHASE INTENTION (Studi pada pembelian tumbler Starbucks). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Aminullah Kamal, 2019; The influence of the brand image, price discount, and perceived quality green product towards purchase intenttion (purchase of a study of the purchase of a tumbler starbucks). Thesis, Jakarta:Marketing Management Concentration, Study Program S1 Management, Faculty of Economics, State University of Jakarta. Conselor Team : Setyo Ferry Wibowo S.E, M.Si & Dr. Mohammad Rizan M.M The purpose of this research is to know the influence of brand image against purchase intention, price discount against purchase intenttion, and perceived quality green product against purchase intenttion.Data collection method in a survey with an instrument of. questionnairesThis study using the number of respondents 206 until it gets as much as on a basis consumers tumbler starbucks those residing in the east jakarta.Data analysis techniques using spss 24 version and amos 22 version to process and analyze the data the research results.The results of research suggests that the variable brand image led to purchase intenttion, variable price discount its effect on purchase intenttion, and variable perceived quality green product its effect on purchase intenttion. Keywords: Brand Image, Price Discount, Perceived Quality, tumbler, Starbucks, Purchase Intenttion.

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