PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GOJEK

PUTRI, FADILLAH DWI (2019) PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GOJEK. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Fadillah Dwi Putri, 2019: The Effect of Service Quality and Price Perception on Customer Satisfaction of Gojek Online Transportation: Marketing Management Concentration, Management Studies Program, Faculty of Economics, State University of Jakarta: Advisors Setyo Ferry Wibowo, S.E., M.Si & Shandy Aditya, BIB.,MPBS. The purposes of this research are: (1) to know the affect of service quality on customer satisfaction of Gojek online transportation. (2) to know the affect of price perception on customer satisfaction of Gojek online transportation. Sampels in this research are customers who use Gojek online tranportation that lives in Jakarta. Data collection was done by distributing questionnaires to 200 respondents with sampling technique that is purposive sampling. This research uses multiple linear regression analysis technique and a data analysis tools use SPSS version 25. Descriptive research results explain that: (1) Service quality affects customer satisfaction of Gojek online transportation, has t-count of 4.248, (2) Price perception affects customer satisfaction of Gojek online transportation, has a t-count of 10.459. Keywords: Service Quality, Price Perception, Customer Satisfaction, Gojek.

Item Type:	Thesis (S1)
Additional Information:	Pembimbing I : Setyo Ferry Wibowo, S.E., M.Si Pembimbing II: Shandy Aditya BIB M.PBS
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Budi Siswanto
Date Deposited:	29 Jan 2020 06:37
Last Modified:	29 Jan 2020 06:37
URI:	http://repository.fe.unj.ac.id/id/eprint/8593

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