ANALISIS PENGARUH PERSEPSI RESIKO, PERSEPSI KEMUDAHAN PENGGUNAAN DAN ULASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE (SURVEY PADA PENGGUNA APLIKASI SHOPEE)

ABDURROHMAN, SUSATIO HUDAN (2019) ANALISIS PENGARUH PERSEPSI RESIKO, PERSEPSI KEMUDAHAN PENGGUNAAN DAN ULASAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE (SURVEY PADA PENGGUNA APLIKASI SHOPEE). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Susatio Hudan Abdurrohman, 2019; The Analyze of Effect of Perceived Risk, Perceived Ease of Use, Online Consumer Reviews toward Purchase Decision in a Marketplace (Survey on Shopee Application User). Thesis, Jakarta: Management Studies Program, Management Department, Faculty of Economics, Universitas Negeri Jakarta, Advisory: Dra. Basrah Saidani & Andrian Haro, S.Si, MM. The purpose of this study was to analyze the effect of Risk Perception on Purchasing Decisions, the effect of Ease of Use Perception on Purchasing Decisions and the influence of Customer Reviews on purchasing decisions. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this research is 200 respondents who have already bought and used Shopee's online shopping application. Data analysis using SPSS version 22. to process and analyze the research data. The results of hypothesis testing show: 1) Risk Perception has a significant effect on Purchasing Decisions, 2) Perception of Ease of Use has a significant effect on purchasing decisions, 3) Customer Reviews have a significant effect on purchasing decisions. Keywords: risk perception, perceived ease of use, customer reviews, purchasing decisions, online shopping.

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Dra. Basrah Saidani, M.Si Pembimbing II: Andrian Haro, S.Si, M.M
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 30 Jan 2020 04:43
Last Modified: 30 Jan 2020 04:43
URI: http://repository.fe.unj.ac.id/id/eprint/8670

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