CANDRA, ELENA PUSPITA (2020) MENGINVESTIGASI REVISIT INTENTION DI KAWASAN WISATA BATIK TRUSMI CIREBON: BAGAIMANA PERAN DESTINATION IMAGE? S1 thesis, Universitas Negeri Jakarta.
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Abstract
Elena Puspita Candra, 2020; Investigating the Revisit Intention of the Trusmi Batik Tourism Region in Cirebon: How Does The Role of Destination Image? Jakarta Thesis: Concentration in Marketing Management, S1 Management Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Sc, Ph.D & Ika Febrillia S.E, M.M This study aims to determine the effect of destination image on perceived value, destination image on satisfaction, perceived value on satisfaction, destination image on memorable tourism, perceived value on memorable tourism, satisfaction on revisit intention, and the effect of memorable tourism on revisit intention. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in the Trusmi Batik Tourism Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention. Keywords: Destination Image, Perceived Value, Satisfaction, Memorable Tourism, Revisit Intention, Trusmi Batik Tourism Region Cirebon.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Usep Suhud, M.Si. Ph.D Pembimbing II: Ika Febrillia, S.E. M.M |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Investasi, Manajemen Modal, Kapitalisasi (Management of Investment, Capitalization) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 02 Oct 2020 01:35 |
| Last Modified: | 02 Oct 2020 01:35 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9296 |
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