HUBUNGAN ANTARA LAYANAN PURNA-JUAL DENGAN KEPUASAN PELANGGAN LAPTOP ACER PADA MAHASISWA PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA

Marthaningsih, Risma (2016) HUBUNGAN ANTARA LAYANAN PURNA-JUAL DENGAN KEPUASAN PELANGGAN LAPTOP ACER PADA MAHASISWA PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RISMA MARTHANINGSIH, The Correlation Between After-Sales Service With Customer Satisfaction Netbook Acer On Univercity Student Of Commerce Education State Univercity Of Jakarta This research was conducted in Prodi. Pendidikan Tata Niaga, Universitas Negeri Jakarta in Jakarta, for five months, starting from February 2016 to Juny 2016. The purpose of this study is to determine correlation between After-Sales Service With Customer Satisfaction Netbook Acer On Univercity Student Of Commerce Education State Univercity Of Jakarta In Jakarta. The method used is survey method with the correlational approach, the population in this study is Prodi. Pendidikan Tata Niaga. The sampling technique used was by purposive sampling counted 58 people. The resulting regression equation is Y = 24.89 + 0.75 X Test requirements analysis that estimates the error normality test regression of Y on X with the test Liliefors produce Lcount = 0.0889, while Ltable for n = 58 at 0:05 significant level is 0.1163. Because Lcount <Ltabel the error estimates Y over X normal distribution. Linearity Regression Test generate Fcount <Ftable is 1.33 <2.01, so it was concluded that the linear regression equation. Significance of the regression test produces Fcount> Ftable ie, 32.09> 4.01, so it can be inferred that the regression equation significantly. The correlation coefficient of Pearson product moment generating r xy = 0.604, then the correlation coefficient significance test was done by using the t test and the resulting t = 5.665 and ttable = 1.675. Thus, we can conclude that the correlation coefficient r xy = 0.604 is significant. The coefficient of determination obtained at 36.43%, which shows that 36.43% variable Customer Satisfaction is determined by the After Sales Service.

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