HUBUNGAN ANTARA TATA LETAK TOKO DENGAN KEPUTUSAN PEMBELIAN DI HYPERMARKET GRAND MALL BEKASI PADA WARGA RW 027 KELURAHAN HARAPAN JAYA KECAMATAN BEKASI UTARA DI KOTA BEKASI

Mita, Theodora (2016) HUBUNGAN ANTARA TATA LETAK TOKO DENGAN KEPUTUSAN PEMBELIAN DI HYPERMARKET GRAND MALL BEKASI PADA WARGA RW 027 KELURAHAN HARAPAN JAYA KECAMATAN BEKASI UTARA DI KOTA BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

THEODORA MITA, The Correlation Between Store Layout With Purchase Decision Hypermarket Grand Mall Bekasi On Citizen Association 027 Harapan Jaya Village, Bekasi Utara Sub-Distric, In Bekasi City. Commerce Education Studies Program, Faculty of Economics, State University of Jakarta. This research was conducted in RW.027, Harapan Jaya Village, Bekasi Utara Sub-Distric, In Bekasi City, for seven months, starting from October 2015 to May 2016. The purpose of this study is to determine correlation between Store Layout With Purchase Decision Hypermarket Grand Mall Bekasi On Citizen Association 027 Harapan Jaya Village, Bekasi Utara Sub-Distric, In Bekasi City. The research method used is survey method with the correlational approach, population used are all Citizen Association 027 Harapan Jaya Village, Bekasi Utara Sub-Distric, In Bekasi City. Inaccessibility is citizens population RT.01 and RT.02, Citizen Association 027 Harapan Jaya Village, Bekasi Utara Sub-Distric, In Bekasi City as many as 44 people. The sampling technique used technique of purposive sampling as many as 44 people. The resulting regression equation is Ŷ = 63,33 + 0,49X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0.0807, while Ltable for n = 44 at 0.05 significant level is 0.1336. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount <Ftable is 1.166 < 2.24, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 43.50 > 4.07, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating (rxy) = 0.716, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6.649 and ttable = 1.68 .It can conclude that the correlation coefficient (rxy) = 0.716 is significant. The coefficient of determination obtain for is 51.32% which show that 51.32% of the variant of Purchase Decision is determined by Store Layout.

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