HUBUNGAN ANTARA DISPLAY PRODUK DAN SUASANA TOKO DENGAN PEMBELIAN IMPULSIF MINIMARKET INDOMARET 2 CABANG WADAS PADA WARGA RW 014 KELURAHAN PANCORAN MAS KECAMATAN PANCORAN MAS DI DEPOK

Hidayat, Rahmat (2017) HUBUNGAN ANTARA DISPLAY PRODUK DAN SUASANA TOKO DENGAN PEMBELIAN IMPULSIF MINIMARKET INDOMARET 2 CABANG WADAS PADA WARGA RW 014 KELURAHAN PANCORAN MAS KECAMATAN PANCORAN MAS DI DEPOK. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RAHMAT HIDAYAT, The Correlation Between Product Display and Store Atmosphere With Impulsive Buying Minimarket Indomaret 2 Branch Wadas on citizen association 014 Sub-Distric Pancoran Mas Distric Pancoran Mas in Depok. Commerce Education Studies Program, Faculty of Economics, State University of Jakarta. This research was conducted on citizen association 014 Sub-Distric Pancoran Mas Distric Pancoran Mas in Depok, for 3 months, starting from March 2017 to June 2017. The purpose of this study is to determine correlation between product display and store atmosphere with impulsive buying Minimarket Indomaret 2 branch wadas on Citizen Association 014 Sub-Distric Pancoran mas Distric Pancoran Mas in Depok. The method used is survey method with the correlational approach, the population used are all citizen association 014 Sub-Distric Pancoran Mas Distric Pancoran Mas in Depok. The sampling technique used was by purposive sampling as many as 105 people. The resulting regression equation is Ŷ = 42,68 + 0,5409X1 and Ŷ = 36,90 + 0,6200X2. Test requirements analysis that estimates the error normality test regression of Y on X with the test Lilliefors produce Lcount = 0.0817 for Y on X1 dan Lcount = 0.0474 for Y on X2, while Ltabel for n = 105 at 0,05 significant level is 0,0864. Because Lcount < Ltabel the error estimates Y over X normal distribution. Linearity Regression Test generate Fcount < Ftable is 0,86 < 1,62 for Y on X1 1,07 < 1,62 for Y on X2, so it was concluded that the linear regression equation. Significance of the regression test produces Fcount > Ftabel is, 73,34 > 3,92 for Y on X1 and 87,03 > 3,92 for Y on X2, so it can be inferred that the regression equation significantly. The correlation coefficient of Pearson Product Moment generating rxy = 0,645 for Y on X1 and rxy = 0,677 for Y on X2 , then the correlation coefficient significance test was done by using the t test and the resulting is tcount = 8,564 for Y on X1 and tcount = 9,329 for Y on X2 and ttable = 1,62. It can conclude that the correlation coefficient rxy = 0,645 for Y on X1 and rxy = 0,677 for Y on X2 is significant and positive. The coefficient of determination obtained at 41,59%, which shows that 41,59% variable impulsive buying is determined by product display and 45,80%, which shows that 45,80% variable impulsive buying is determined by store atmosphere.

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