HUBUNGAN ANTARA DISKON DAN SERVICESCAPE (LINGKUNGAN FISIK) DENGAN KEPUTUSAN PEMBELIAN INDOMARET CIKARET PADA WARGA RW 012 PERUMAHAN PURI NIRWANA 2 KELURAHAN HARAPAN JAYA, KECAMATAN CIBINONG DI KABUPATEN BOGOR

Rizky, Restia Nur (2017) HUBUNGAN ANTARA DISKON DAN SERVICESCAPE (LINGKUNGAN FISIK) DENGAN KEPUTUSAN PEMBELIAN INDOMARET CIKARET PADA WARGA RW 012 PERUMAHAN PURI NIRWANA 2 KELURAHAN HARAPAN JAYA, KECAMATAN CIBINONG DI KABUPATEN BOGOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RESTIA NUR RIZKY. The Correlation Between Discount And Servicescape With Purchase Decision Indomaret Cikaret On Citizen Association 012 Perumahan Puri Nirwana 2 Kelurahan Harapan Jaya, Cibinong Sub District In Kabupaten Bogor. Study Program of Commerce Education, Faculty of Economics. State University of Jakarta. This research was conducted in RW 012 Perumahan Puri Nirwana 2 Kelurahan Harapan Jaya, Cibinong Sub District in Kabupaten Bogor, for four months, starting from March 2017 to June 2017. The purpose of this study is to determine correlation between discount with purchase decision and correlation between servicescape with purchase decision Indomaret Cikaret On Citizen Association 012 Perumahan Puri Nirwana 2 Kelurahan Harapan Jaya, Cibinong Sub District In Kabupaten Bogor. The research method used is survey method with the correlational approach, population used are all Citizen Association 012 Perumahan Puri Nirwana 2 Kelurahan Harapan Jaya, Cibinong Sub District in Kabupaten Bogor who purchase at Indomaret Cikaret. The sampling technique used technique of purposive sampling as many as 105 people. The resulting regression equation is Ŷ = 49,89 + 0,4864X1 and Ŷ = 40,46 + 0,5875X2. Test requirements analysis that estimates the error normality test regression of Y on X with test Lilliefors produce Lcount = 0,0578 for Y on X1 and Lcount = 0,0714 for Y on X2, while Ltable for n =105 at 0,05 significant level is 0,0864. Because Lcount < Ltable the estimated error regression of Y over X normally distribution. Testing Linearity of regression produces Fcount < Ftable is 1,44 < 1,62 for X1 and 1,28 < 1,62 for X2, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which,49,49 > 3,91 for X1 and 66,65 > 3,91 for X2, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,570 for X1 and rxy = 0,627 for X2, than perfomed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 7,035 for X1 and tcount = 8,164 for X2 and ttable = 1,66. It can conclude that the correlation coefficient rxy = 0,570 for X1 and rxy = 0,627 for X2 is positive and significant. The coefficient of determination obtain for is 32,45% which show that 32,45% of the variant of purchase decision is determined by discount and 39,29% which show that 39,29% of the variant of purchase decision is determined by servicescape.

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