HUBUNGAN ANTARA LOKASI DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN 7-ELEVEN JALAN PEMUDA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA

Rodiah, Siti (2017) HUBUNGAN ANTARA LOKASI DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN 7-ELEVEN JALAN PEMUDA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SITI RODIAH. The Correlation Between Location And Promotion With Purchase Decision 7-Eleven Jalan Pemuda In The Commerce Education Student In State University Of Jakarta. This study is aimed at obtaining information and knowledge about influence of Correlation Between Location And Promotion With Purchase Decision 7-Eleven Jalan Pemuda In The Commerce Education Student In State University Of Jakarta. This research was conducted in The Study Program Of Commerce Education Student In State University Of Jakarta. This resaerch since March until June 2017. The research method used is survey method with the correlational approach, population used are all student In The Study Program Of Commerce Education Student In State University Of Jakarta. The sampling technique used technique of Purposive sampling as many as 84 people. The resulting regression equation for location variable (Variable X1) is Ŷ = 16,04 + 0,93 X1. Test requirements analysis that estimates the error normality test regression of Y on X1 with test Liliefors produce Lcount = 0,0748, while table or n = 84 at 0,05 significant level is 0,0967. Because Lcount < Ltable the estimated error of Y over X1 normally distribution. Testing Linearity of regression produces Fcount <Ftable is 0,81 < 1,69, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 35,93 > 3,96, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,690, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 8,637 and ttable = 1,663 .It can conclude that the correlation coefficient rxy = 0,690 is significant. The coefficient of determination obtain for is 0,4764 which show that 47,64% of the variant of Customer Buying Decision is determined by location. The resulting regression equation for promotion variable (Variable X2) is Ŷ = 35,58 + 0,64X2. Test requirements analysis that estimates the error normality test regression of Y on X2 with test Liliefors produce Lcount = 0,0959, while table or n = 84 at 0,05 significant level is 0,0967. Because Lcount < Ltable the estimated error of Y over X1 normally distribution. Testing Linearity of regression produces Fcount <Ftable is 1,60 < 1,77, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 35,93>3,96, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,554, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 5,994 and ttable = 1,663 .It can conclude that the correlation coefficient rxy = 0,554 is significant. The coefficient of determination obtain for is 0,3073 which show that 30,73% of the variant of Customer Buying Decision is determined by promotion.

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