Firmansyah, Bayu (2017) PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI ULANG PADA KONSUMEN KAFE (SURVEI PADA KAFE MAXIMAL DAN KAFE ROTI BAKAR 88 DI CIKUPA, TANGERANG). D3 thesis, Universitas Negeri Jakarta.
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Abstract
The Influence of Store Atmosphere to Repurchasing Interest on Cafe (Survey on Cafe Maximal and Cafe Roti Bakar 88 in Area Cikupa, Tangerang). Diploma Degree of Marketing on Management Development, Faculty of Economic, State University of Jakarta. This paper has a purpose to know about The Influence of Store Atmosphere to Repurchasing Interest on Cafe “Maximal” compared to Cafe “Roti Bakar 88” in area Cikupa Tangerang. Method that used in these research is quantitative analysis, with searching data trough library and survey. And the technical to searching data used questioner. From writing result concluded that the influence of store atmosphere to repurchasing interest on Cafe Maximal is 62,6%. While the influence of store atmosphere to repurchasing interest on Cafe Roti Bakar 88 is 40,3%. So it can be concluded again that the store atmosphere owned by Maximal Cafe has more good influence on repurchasing interest consumer area Cikupa Tangerang. Because the value of percentage calculation influence the contribution of the store atmosphere to repurchasing interest consumer Maximal Cafe area Cikupa Tangerang higher 22,3% of Roti Bakar 88 Cafe which only has the influence contribution of 40,3%. Key Word: Store Atmosphere, Repurchasing Interest
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Agung Kresnamurti, ST, MM |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 39 not found. |
| Date Deposited: | 20 Dec 2017 04:50 |
| Last Modified: | 18 Feb 2018 08:23 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/1534 |
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