RINALDI, FACHMI (2017) ANALISIS STRATEGI PROMOSI PADA PERUSAHAAN DIGITAL MARKETING AGENCY (STUDI KASUS PADA CV. ANDAFCORP. BEKASI). D3 thesis, Universitas Negeri Jakarta.
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Abstract
Analysis of Promotion Strategy At CV.ANDAFCORP, DIII Marketing Program, Management Department, Faculty of Economics, Jakarta State University. This Scientific Work aims to know the promotional strategies undertaken and the media used to conduct promotional activities by CV. ANDAFCORP. This type of research is qualitative that is by analyzing the promotional activities CV.ANDAFCORP. The method used in this research is descriptive qualitative analysisby using data collection through literature study, observation, interview, and documentatin. The result of research shows promotion strategy done by CV. ANDAFCORP is using an advertising, direct marketing, and individual sales strategy that includes facebook, linked in, email, and meetings. CV. Andafcorp has achieved its promotional goals because of its promotional strategy CV. Youfcorp is already effective enough to get its customers and be able to sustain the company's survival. Keywords : Promotion
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Basrah Saidani, M.Si |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 39 not found. |
| Date Deposited: | 20 Dec 2017 05:21 |
| Last Modified: | 18 Feb 2018 07:42 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/1544 |
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