PENGARUH KEPERCAYAAN MENGGUNAKAN ECOMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA KONSUMEN YANG TINGGAL DI JAKARTA PUSAT)

BUDIAWAN, GATOT (2017) PENGARUH KEPERCAYAAN MENGGUNAKAN ECOMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA KONSUMEN YANG TINGGAL DI JAKARTA PUSAT). D3 thesis, Universitas Negeri Jakarta.

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Abstract

The Influence of Trust Using E-Commerce on Online Purchasing Decision (Study Respondents Living in Central Jakarta). DIII Marketing Study Program. Faculty of Economics. State University of Jakarta. The purpose of this study is to know how the influence of trust on purchasing decisions. This research uses quantitative approach by collecting data through survey method. The population in this study is internet users in Jakarta.Sampling technique using purposive sampling method with criteria of internet users in Jakarta who had bought online through e-commerce site. Sample amounted to 100 respondents with data collection techniques using questionnaires. Data analysis technique used in this research is descriptive analysis techniques and simple linear regression. The results of this study indicate that: Trust positively affects the purchase decision, proved by the result of t value about 6,573 with a significance value of 0,000, less than 0,05 and the regression coefficient has a positive value of 0,804. Keywords: Trust, Online Purchase Decision.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, SE, M,Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 20 Dec 2017 07:58
Last Modified: 18 Feb 2018 07:40
URI: http://repository.fe.unj.ac.id/id/eprint/1589

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