PENGARUH KONFORMITAS DAN KONSEP DIRI TERHADAP PERILAKU KOMSUMTIF PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

MULIANI, SRI (2016) PENGARUH KONFORMITAS DAN KONSEP DIRI TERHADAP PERILAKU KOMSUMTIF PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT SRI MULIANI. The Influence Of Conformity And Self Concept Toward Consumtive Behaviour The Economy Student State University Of Jakarta. Concentration In Education Of Cooperative, Departement Of Economic And Administration, Faculty Of Economic, State University Of Jakarta, 2016. This research was aimed to obtain valid and reliable data Influence Of Conformity And Self Concept Toward Consumtive Behaviour The Economy Student State University Of Jakarta.this research was conducted by survey method with the correlational approach. This was conducted on January to April 2016. The population in this research were all student in Faculty of Economic, State University Of Jakarta first generation or generation 2015 with totaling 741 students. Total of samples used were 112 students. The sampling technique used is propotional random sampling. The instrumens used in this research is a form of questionnaiew with 20 statement for consumtive behaviour variable, 21 statement for conformity variable and 20 statement for self concept variable. Based on analysis requirements test, data is normally distributed and linear with regression equation Y = 32,519 + 0,262X 1 + 0,216X Data analysis technique used is multiple linear regression, and hypothesis testing consisting of t test and F test. Based on the results of data analysis known that there was a partial effect between conformity to the consumer behavior of students. Can be seen from the results of data analysis showed tcount 2.. 2.940 greater than t 1,981. Partially self concept also has an influence on consumer behavior, it is seen from the results of data analysis showed tcount 2.627 greater than ttable table 1,981. Simultaneously there is influence between conformity and self-concept to consumer behavior. Can be seen from the results of data analysis indicates the value F 10.281 greater than Ftable count the value of 3.08. Based on the calculation of the coefficient of determination (R2) 0.161, which means that amounted to 16.1% of conformity and self-concept can influence consumer behavior, while the rest influenced by other variables that are not described in this research. Keywords: Consumtive Behaviour, Conformity, Self Concept.

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