ANALISIS BIAYA PEMASARAN BERDASARKAN JENIS PRODUK TERHADAP LABA PADA PERUSAHAAN ROTI DICKY BAKERY

LESTARI, CESARAH DIAN (2017) ANALISIS BIAYA PEMASARAN BERDASARKAN JENIS PRODUK TERHADAP LABA PADA PERUSAHAAN ROTI DICKY BAKERY. D3 thesis, Universitas Negri Jakarta.

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Abstract

CESARAH DIAN LESTARI CESARAH DIAN LESTARI. 8323145346. Cost of Marketing Analysis Based on Product Type Against Profit at Dicky Bakery Bakery Company. DIII Accounting Study Program. Faculty of Economics. Universitas Negeri Jakarta. Scientific work is motivated by the existence of intense market competition between companies, especially between small companies with large companies that produce the same goods. The need for a strategy for home industry to be able to exist in the world of commerce. And to know the use of marketing costs that will affect the company's earnings. This scientific work was written based on the results of an interview conducted at the bakery Dicky Bakery. The method used is descriptive analysis method. From the research results can be concluded that, the sale is directly proportional to the cost incurred. If sales increase then marketing expenses incurred will also increase. It also affects earnings for each product. Products that high sales will generate high profits and costs are not small. Keywords: Marketing Cost, Product, Profit

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