PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPERCAYAAN MEREK DAN LOYALITAS MEREK: STUDI KASUS SEPATU OLAHRAGA ADIDAS

Bayu, Humala (2017) PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPERCAYAAN MEREK DAN LOYALITAS MEREK: STUDI KASUS SEPATU OLAHRAGA ADIDAS. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (597kB) | Preview
Preview	Text Table_of_Content.pdf Download (225kB) | Preview
Preview	Text Chapter1.pdf Download (137kB) | Preview
	Text Chapter2.pdf Restricted to Repository staff only Download (397kB)
Preview	Text Chapter3.pdf Download (514kB) | Preview
	Text Chapter4.pdf Restricted to Repository staff only Download (893kB)
Preview	Text Chapter5.pdf Download (114kB) | Preview
Preview	Text Bibiliography.pdf Download (200kB) | Preview

Abstract

Humala Bayu, 2017 : The Effect of Brand Awareness and Brand Experience Towards Brant Trust and Brand Loyalty : Case Study on Adidas Sportshoes. Thesis : Jakarta : Marketing Management Concentration, Major in Management, Faculty of Economy, Universitas Negeri Jakarta. Thesis Advisisory : Dr. Mohamad Rizan, SE MM and Agung Kresnamurti Rp. ST, MI. The objective of this research is to measure the effect of Brand Awareness and Brand Experience Towards Brand Trust and Brand Loyalty . Technique sampling using purposive sampling. The sample of population is two hundred Adidas Store visitors in senayan city mall adn kelapa gading mall, Jakarta. Quantitative analysis is using SPSS 22 and AMOS 22. The result shows : every vareiable affaecting brand trust and brand loyality. The fit Model value with P is 0.661, CMIN/DF is 0.915, TLI is 1.000, CFI is 1.000, and RMSEA is 0.000. Keywords : Brand Awareness, Brand Experience, Brand Trust, Brand Loyality

Actions (login required)

View Item