ANALISIS PENERAPAN PERSONAL SELLING ASURANSI SJ-AMO PADA PT ASURANSI SOMPO JAPAN NIPPONKOA INDONESIA

AGUSTINA, ANNISA (2016) ANALISIS PENERAPAN PERSONAL SELLING ASURANSI SJ-AMO PADA PT ASURANSI SOMPO JAPAN NIPPONKOA INDONESIA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ANALYSIS OF THE IMPLEMENTATION OF PERSONAL SELLING INSURANCE SJ-AMO INPT ASURANSI SOMPO JAPAN NIPPONKOA INDONESIA. DIII study program in Marketing Management. Faculty of Economics State University of Jakarta. This scientify work aims to determine the implementation of personalselling of Insurance Sj-amo in PT Asuransi Sompo Japan Nipponkoa Indonesia. The method used in this research is descriptive analysis using data gathered through observation, documentation, interview, literature. Discussion technique used is descriptive qualitative analysis. The results of the study identify and explain that the implementation of personal selling namely, some respondents stated that the application is donealready match expectations through the provision of information, making presentations, giving a description of products, providing services, meeting the needs of consumers answered questions consumers, the interests of consumers will but there are factors that can not be met by the salesperson, the prospects are less response during a presentation at no demonstration of products and followup for potential customers, salesperson so that salespeople can not keep a good relationship with the customer. Keywords: Implementation of personal selling

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dr. Mohammad Rizan, SE, MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Akuntansi Manajerial (Managerial Accounting)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 18 Jan 2018 08:27
Last Modified: 18 Feb 2018 07:23
URI: http://repository.fe.unj.ac.id/id/eprint/2238

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