PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (SURVEI PADA MAHASISWA DI KAMPUS A UNJ)

LISDAWATI, EVI (2016) PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (SURVEI PADA MAHASISWA DI KAMPUS A UNJ). D3 thesis, Universitas Negeri Jakarta.

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Abstract

PROMOTION EFFECTS ON THE DECISIONS TO PURCHASE HONDA BEAT (SURVEY : TO THE STUDENTS AT STATE UNIVERSITY OF JAKARTA). Diploma III of Marketing Study Program. Management Major. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: promotion effects and the decision to purchase Honda Beat. The analysis methods is used in this paper is the bivariate correlation analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the correlation between variables: promotion and the decision to purchase is stron, and direction( Correlation coefficient of 0.60 ) , while the coefficient of determination of 36 % . Keywords: Promotion, The Decision to Purchase

Item Type: Thesis (D3)
Additional Information: Pembimbing : Agung Kresnamurti Rivai P., ST. M.M,
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 05 Jan 2018 14:30
Last Modified: 18 Feb 2018 07:30
URI: http://repository.fe.unj.ac.id/id/eprint/2245

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