ANALISIS STRATEGI PROMOSI TERHADAP HASIL PENJUALAN AMARILYS GARDEN, CIBINONG, BOGOR

APRILIANA, FERA (2016) ANALISIS STRATEGI PROMOSI TERHADAP HASIL PENJUALAN AMARILYS GARDEN, CIBINONG, BOGOR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Promotion Strategy Analysis Of Sales Amarilys Garden, Cibinong, Bogor. Program Study Diploma in Marketing Management. Department of Management, Faculty of Economics, State University of Jakarta. Scientific Paper aims to find out the promotional strategies conducted by Amarilys Garden and determine promotion strategies are most effective in selling products Amarilys Garden. The method used in this research is descriptive analysis. By using data gathered through literature study, observation and interviews to the Amarilys Garden. Based on the results of research by the author can be seen that the promotional strategy undertaken by Amarilys Garden are: radio advertising, personal selling, as well as exhibitions. Of the three promotional strategies conducted by Amarilys Garden exhibition is a promotional strategy that has the most effect on the sale of home Amarilys Garden. Because according to the results of interviews conducted by the author against the influence Amarilys Garden exhibition in 2014 was of 71% and in 2015 the exhibition influence on sales results by 62%. Keywords: Promotion Strategy, Sales

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dr. Dedi Purwana, M.Bus
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 05 Jan 2018 14:38
Last Modified: 18 Feb 2018 08:23
URI: http://repository.fe.unj.ac.id/id/eprint/2248

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