ANALISIS BIAYA PROMOSI DALAM MENINGKATKAN HASIL PENJUALAN PT IDE JAYA KREASINDO JAKARTA

DELANIC, NAOMI FARICA (2016) ANALISIS BIAYA PROMOSI DALAM MENINGKATKAN HASIL PENJUALAN PT IDE JAYA KREASINDO JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

COST ANALYSIS OF PROMOTION IN INCREASING SALES RESULT PT IDE JAYA KREASINDO. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to investigate the cost of promotion done by PT Ide Jaya Kreasindo as well as its influence in the increase of sales results. The method used in this research is descriptive analysis. By using data gathered through literature studies and interviews to the PT Ide Jaya Kreasindo. Based on the results of this research is that PT Ide Jaya Kreasindo doing the promotion that focuses on direct sales as well as the use of interactive media as a promotional tool. Then the relationship between the increase in the cost of the promotion with higher sales results each year. Key word: Promotion Cost,Sales Results

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Sholikhah, M.M
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 07 Jan 2018 06:39
Last Modified: 18 Feb 2018 07:28
URI: http://repository.fe.unj.ac.id/id/eprint/2311

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