PENGARUH MEDIA PROMOSI DAN PERSEPSI HARGA BEAUTY BLOGGER TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERLENGKAPAN KECANTIKAN

Anzelma, Litya (2017) PENGARUH MEDIA PROMOSI DAN PERSEPSI HARGA BEAUTY BLOGGER TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERLENGKAPAN KECANTIKAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Litya Anzelma, 2017; Influence Of Promotion Media And Price Perception Beauty Blogger On Decision Of Purchase Of Beauty Equipment Product, Jakarta: Marketing Concentration, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dra. Basrah Saidani, M.Si & Andrian Haro, S.Si, MM. The purpose of this research is to know: (1) Influence of beauty blogger promotion media to purchase decision of beauty equipment product, (2) influence of price perception toward buying decision of beauty equipment product, (3) Influence of promotion media and price perception together to purchase decision Beauty equipment products. The population in this study is a female consumer beauty products that make beauty blogger as a reference before making a purchase. Sampling technique in this study using purposive sampling with the number of samples of 100. Techniques of collecting data using a questionnaire that has been tested the validity and reliability. Data analysis techniques used to answer the hypothesis of this study is the multiple regression. The results of this study indicate that: (1) There is influence of media promotion beauty blogger to purchase decision of beauty equipment product., (2) There is influence of perception of price to decision of purchasing beauty equipment product, (3) There is influence of promotional media and price perception jointly to the purchase decision of beauty equipment products. Keywords : Media Promotion, Price Perception, Purchase Decision.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dra. Basrah Saidani, M.Si Pembimbing II: Andrian Haro, S.Si., M.M
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Roni Faslah
Date Deposited: 07 Jan 2018 14:13
Last Modified: 07 Jan 2018 14:13
URI: http://repository.fe.unj.ac.id/id/eprint/2339

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