HUBUNGAN ANTARA HARGA DIRI DENGAN PERILAKU KONSUMTIF DALAM PEMBELIAN PRODUK TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

NURCAHYANI, DEWI (2012) HUBUNGAN ANTARA HARGA DIRI DENGAN PERILAKU KONSUMTIF DALAM PEMBELIAN PRODUK TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT DEWI NURCAHYANI, Correlation Between Self-Esteem with Consumtive Behavior for Purchase The Information and Communication Technology Products of Student at the Faculty of Economics State University of Jakarta, Thesis. Jakarta: Study Program of Economics Education, Concentration of Cooperative Economics Education, Department of Economics And Administration, Faculty of Economics, State University of Jakarta, July 2012. Purpose of this research is to find empirical data, valid and reliable fact, about the possibility correlation between self-esteem with consumtive behavior. The research was conducted at Faculty of Economics State University of Jakarta since March 2012 until June 2012. The research used survey methods by correlation approach. The sampling technique was simple random sampling. The population in this study were all the students of economic faculties in State University of Jakarta are amounted to 2.981 peoples. Affordable population in this study is a first year students of economics faculties who have and use the information and communication products are amounted to 748 peoples. Samples taken is 10% of the affordable population total as many as 75 peoples. Analysis of condition test, which is normality error test for regression approximates of X on Y with liliefors test, results in Lcount = 0,0384, and Ltabel for n = 75 which level significant of 0,05 is 0,102306, because Lcount < Ltabel then normality error test is normal distribution. The equation for linear regression is Y = 125,63-0,432X. Significance regression result in Fcount > Ftabel , is 26,39 > 3,97, it’s mean that the regression equation is significant. And linearity regression test yield, in F count < Ftabel is 1,16 < 1,85 that can be interpreted that the regression equation is linear. Result of hypotesis test which pearson’s product moment show’s that rxy = -0,515, then significance of product moment correlation test with t-test which yields tcount = 5,133 and ttabel = 1,68. It can be result that product moment correlation rxy = 0,515 is significant. Coefficient of determined obtain equal to 26,55%, it’s mean that 26,55% consumtive behavior determined by self-esteem. The result of this research was shown that there is negative correlation between selfesteem with consumtive behavior.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Sri Indah Nikensari, SE, M.Si ., Pembimbing II: Dr. Harya Kuncara W, SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Komunikasi Telekomunikasi (Communications Telecommunications)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi Koperasi
Depositing User: Budi Siswanto
Date Deposited: 08 Jan 2018 08:31
Last Modified: 08 Jan 2018 08:31
URI: http://repository.fe.unj.ac.id/id/eprint/2394

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