PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KREDIBILITAS TERHADAP MINAT MENGGUNAKAN MOBILE BANKING (SURVEI NASABAH BANK PENGUNJUNG ITC CEMPAKA MAS, JAKARTA PUSAT)

WIJAYA, ANAK AGUNG ANOM RAMA (2014) PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KREDIBILITAS TERHADAP MINAT MENGGUNAKAN MOBILE BANKING (SURVEI NASABAH BANK PENGUNJUNG ITC CEMPAKA MAS, JAKARTA PUSAT). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Anak Agung Anom Rama Wijaya, 2014; The Influence Perception Usefulness and Perception Credibility Toward Intention to Use Mobile Banking (The Bank’s Customer Survey Visitors to The ITC Cempaka Mas, Central Jakarta). Thesis, Jakarta: Marketing Management, Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si & Usep Suhud, Ph.D. The purpose of this research are to test the influence perception usefulness and perception credibility toward intention to use mobile banking. Data collection methods using survey methods. The population in this research are visitors ITC Cempaka Mas, Central Jakarta which becomes customers bank, using a smartphone, and not using mobile banking but have the general knowledge about mobile banking. A total sample of 200 people. Analysis tools used are SPSS 21. The result of this research shows in general factors that affect intention to use mobile banking are variable perception usefulness and perception credibility. On the model, variable perception usefulness has a positive affect on intention to use mobile banking with t-count values as many as 6,45. Variable perception credibility has a positive affect on intention to use mobile banking with t-count values as many as 8,37 and variable perception usefulness and variable perception credibility has a positive affect jointly on intention to use mobile banking with f-count values as many as 44,0. The results of this research can be used as a source of useful information for the bank’s mobile banking service providers, as a sources assessment to provide the service excellent. Supported by a factor of perception usefulness and perception credibility so that it was able to encourage behavior intention to use mobile banking. Keywords: Perception usefulness, perception credibility, and intention to use mobile banking

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