ANALISIS KEPUTUSAN PEMBELIAN PRODUK MOTOR ALL NEW SOUL GT 125 DI DEALER YAMAHA MIKI MOTOR

Ahmad, Fandy (2015) ANALISIS KEPUTUSAN PEMBELIAN PRODUK MOTOR ALL NEW SOUL GT 125 DI DEALER YAMAHA MIKI MOTOR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

FANDY AHMAD.2015. 8223128283. Analysis of Purchasing Decisions Product Motorcycle All New Soul GT 125 in Yamaha Miki Motor. Study Program, Diploma in Marketing Management. Department of Management.Faculty of Economics.State University of Jakarta. This paper aims to investigate the characteristics of consumers and analyzing the consumer’s purchasing decisions motorcycle All New Soul GT 125 made in Yamaha Miki Motor. The method that used in this research is descriptive analysis. By using data gathered through literature and questionnaires with spreading of 100 respondents then the results of that data is being recapitulated. Based on the results of the research it can be seen that most respondents made purchasing motorcycle All New Soul GT 125 in Yamaha Miki Motor are mostly men by 78 percent, with the coming of age ranged from 18-24 years by 33 percent, with the latest education mostly SMA/Equal by 64 percent, with most of the profession are as private employee by 64 percent. The process of purchase decision motorcycle All New Soul GT 125 in Yamaha Miki Motor through five stages, that is the introduction of the needs, information search, alternatives evaluation, and purchase decision.

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