ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI CITRA MEREK GARMENT ”SHE NN”

Fahrozi, Ahmad (2014) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI CITRA MEREK GARMENT ”SHE NN”. D3 thesis, Universitas Negeri Jakarta.

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Abstract

AHMAD FAHROZI. 2011. 8223118216. Analysis of factors which affect the brand image of Garment “She NN”. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. Choosing a title is raised in this paper due to want to know the factors that will affect the brand image. In this case the factors which affect the brand image should be well thought out because if there is still a shortage would give a negative value in the eyes of consumers. This paper aims to determine the factor analysis - factors that affect the brand image of garment She NN. The method used in this study is a descriptive analysis of the survey method through interviews and questionnaires. From the research it is known that factors which affect the brand image of garment She NN, have a negative view. That is because the factors of design, quality, price, promotion showed poor judgment.

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