ANALISIS PERSONAL SELLING DAN DIRECT MARKETING PADA DEALER NISSAN MOTOR INDONESIA CABANG MT HARYONO

Prihatini, Nur (2014) ANALISIS PERSONAL SELLING DAN DIRECT MARKETING PADA DEALER NISSAN MOTOR INDONESIA CABANG MT HARYONO. D3 thesis, Universitas Negeri Jakarta.

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Abstract

NUR PRIHATINI 2014. 8223118197. ANALYSIS OF PERSONAL SELLING AND DIRECT MARKETING OF NISSAN MOTOR INDONESIA BRANCH MT HARYONO. DIII Management Study Program Marketing, Department of Management, Faculty of Economics, University of Jakarta. The purpose of writing this paper is to find out how personal selling and promotion activities direct marketing done by the salesperson or a Sales Dealer of Nissan Motor Indonesia branch of M.T. Haryono. Research of the analysis, personal selling and direct marketing approach, which consists of a presentation, handling objections, and closing sales, direct mail, telemarketing and there have been many positive responses from consumers. This research was conducted with observational methods questionnaires and interviews. Means personal selling and direct marketing done by the salesperson or a Sales dealer of Nissan Motor Indonesia branch MT Haryono was already maximal in increasing sales.

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